There's an excellent article over at Christianity.ca that dips into a meeting of a Christian filmmakering group and asks a lot of questions about the nature of filmmaking and the role of Christians in it. Worth a look.
"That's a potentially controversial goal for Evangelicals—those who put so much value on sharing the life-saving Gospel message. Is crafting 'mere' entertainment a worthy calling? Shouldn't a Christian filmmaker focus exclusively on producing material with a clear Gospel message? Many Christians in the industry return to these questions again and again. Others have made their peace with them."
"'That is a terrifying thought to a lot of Christians, that we are called to entertain,' says independent producer Karen Pascal in Toronto. 'But that is the first function of film, to entertain. If you really want to reach beyond the already converted, then you have to speak in a language that engages them, captures their imagination, and shows them a deep image of God.'"
"'True storytelling is the most important thing to know,' Pascal emphasizes. 'Jesus told stories; we preach. We don't engage the culture because we have failed to understand them.'"
Lights, Camera, Controversy: The Risky Business of Christian Filmmaking: